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Pricing 11 March 2026

Overpricing Costs More Than You Think

It is natural to want the best possible price. But an asking price that sits noticeably above what buyers expect for similar homes can quietly work against you.

Buyers compare before they book viewings

Most buyers shortlist online. If your home looks expensive compared to nearby listings, you may get fewer clicks, fewer viewings, and fewer offers — even if the property itself is lovely.

Time on market sends a signal

When a listing lingers, some buyers assume there is room to negotiate or that something is wrong. A data-informed asking price can help you attract attention early, when interest is usually strongest.

Price reductions are not the end of the world

If you do need to adjust, a decisive move can be better than a series of tiny tweaks. Pair any change with refreshed photos or wording if your agent recommends it.

Ready to list?

Join thousands of sellers who’ve stopped overpaying for estate agency. Get your home on Rightmove today — from £495.