A fair fee is not always the lowest number on the first page of a quote. The total you pay can depend on VAT, optional extras, and what happens if your sale takes longer than expected.
Check whether VAT is included
Some quotes show VAT-exclusive figures that look cheaper until you add 20%. When comparing agents, convert everything to the same basis so you are comparing apples with apples.
Map the marketing package
Ask which listings are included (for example major portals), how many photos are covered, and whether premium placements are optional extras. If you are likely to need them, include them in your like-for-like comparison.
Understand the tie-in and exit terms
A higher fee can feel worse if you are also locked in for a long period with limited flexibility. If you are unsure about any clause, take professional advice before you sign.